It’s not about you. It’s about the person on the other end that has taken the time to visit your small business website that really wants to know more about you. Make their experience the best you can, by taking your website to the next level. The basics only get you so far. Below are 3 things that will help people stay engaged on your website.
Blogs have been around since the beginning of the internet, but what are they really? Well, a blog is essentially a new post to your website.
Is there a difference between a blog post and a page on your website? Not much! A page on your website is something more permanent like a service or your “about” information. A blog on the other hand are articles that pertain to a specific topic. In your case it would have something to do with your business or something to do with what people interested in your business would be interested in.
You can do a blog connected to your website OR completely separate. I would typically recommend it being a part of your website.
One benefit of writing a blog is that it keeps your website fresh and up to date with new content. Google likes this. It also gives you new content to put out there on your business profiles, driving people back to your website. Google likes that too.
You will also be displaying to a growing audience that you are an expert in your field and they can TRUST to do business with you. Your pocket book will like this.
This is a great way to generate leads and get people into your sales cycle – please see Email Marketing. I know what you are thinking, “just another ‘x’ to click to get to the information I want.” A pop-up on your website doesn’t have to be annoying the visitor. What if the pop-up was the information the guest wanted, or an enhancement to it?
Again, it is not about you. It is about the person visiting your site. Keep that in mind when thoughtfully building out your website or having someone build it out for you.
A pop-up on your site can be set up many ways. It can be a basic pop-up that is there for anyone hitting up your home page with an offer for the website guest to sign up to your informative newsletter. Or it can get into a more detailed approach and have specific pop-ups for people visiting your site from different channels. This could give you different lists of people to approach with different offers.
Whatever approach you take with a pop-up it is our experience that the pros far outweigh the cons.
A way to Interact
To take your website to the next level you will also want to think about different ways for people to interact with you.
You can have your contact information and form on your contact page, but is that going to be enough?
Perhaps when people are looking at your page on a specific service, you can have a chat bubble that shows up asking if they have any specific questions on the matter. Or maybe you could have a question at the end of an article you’ve written (see Blog above) that the reader can respond to and this could start a good dialogue.
The goal of all of these efforts is to do your best to give the visitor an enhanced experience and remember you as a brand they want to see again.